Today’s modern marketers have great responsibility. They must track the movement of the customer between sales stages, understand cycles, and answer important pipeline and revenue questions. Establishing your ABM funnel and defining how accounts move through that funnel is critical for measuring your ABM efforts and determining ROI.
In this webinar with Brandon Redlinger, Director of Growth at Engagio, we’re redefining the B2B marketing funnel and mapping account journeys. You’ll learn:
- Why the lead-centric funnel is different than an account-based funnel
- How to build your account funnel
- 4 ways to measure account journeys
About the Author
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.Follow on Twitter More Content by Brandon Redlinger