The Secret to ABM Success
ABM is not just a buzzword, it’s a real strategy that’s bearing fruit for companies of all sizes. According to the ITSMA, 84% of marketing organizations have had higher ROI with ABM than traditional tactics.
Many companies seeing high return on their account-based efforts share one thing in common - marketing and sales teams have worked together to choose an account list they agree on. So regardless of whether you’re just starting to formulate an ABM strategy or have account based campaigns in full swing, it may be worthwhile to take a closer look at one piece of your ABM that can make or break your efforts.
Check out this slide deck to learn why choosing the right target accounts can take your ABM into hyperdrive. Discover:
How to align with sales to own target accounts together
How to determine the right number of accounts for your org
Where to gather inputs when choosing target accounts
Why account tiers matter and how to break them out
We’ll also discuss how predictive marketing plays an integral role in your target account selection process. Be sure not to miss this session!
To download Engagio's Clear and Complete Guide to Account Based Sales Development and The Clear and Complete Guide to Account Based Marketing, visit Engagio.com/guide