The Secret to ABM Success

October 27, 2016
ABM is not just a buzzword, it’s a real strategy that’s bearing fruit for companies of all sizes. According to the ITSMA, 84% of marketing organizations have had higher ROI with ABM than traditional tactics. Many companies seeing high return on their account-based efforts share one thing in common - marketing and sales teams have worked together to choose an account list they agree on. So regardless of whether you’re just starting to formulate an ABM strategy or have account based campaigns in full swing, it may be worthwhile to take a closer look at one piece of your ABM that can make or break your efforts. Check out this slide deck to learn why choosing the right target accounts can take your ABM into hyperdrive. Discover: How to align with sales to own target accounts together How to determine the right number of accounts for your org Where to gather inputs when choosing target accounts Why account tiers matter and how to break them out We’ll also discuss how predictive marketing plays an integral role in your target account selection process. Be sure not to miss this session! To download Engagio's Clear and Complete Guide to Account Based Sales Development and The Clear and Complete Guide to Account Based Marketing, visit Engagio.com/guide
Previous Presentation
Engagio - Norwest Webinar - Ken Rutsky's Slides: What Do We Say
Engagio - Norwest Webinar - Ken Rutsky's Slides: What Do We Say

Account Based Everything: Flipping the Traditional Funnel to Generate More Demand and Drive More Revenue.

Next Presentation
The Biggest Risks to Failing at Sales Development
The Biggest Risks to Failing at Sales Development

In the deep sea of B2B marketing and sales, you can't wait around for the right people from the right accou...