The Biggest Risks to Failing at Sales Development

October 27, 2016
In the deep sea of B2B marketing and sales, you can't wait around for the right people from the right accounts to swim into your net – you need to hunt "big fish" with a targeted and strategic approach. Demand generation is changing, and your organization must evolve from a lead-centric to an account-centric mindset to succeed. But doing Account Based Marketing alone isn't enough. Learn the secrets best of breed marketing and sales development teams are adopting and where they're seeing success, including: -The 5 keys to aligning your organization around account-based thinking -The Who, What, and Where of Account Based Sales Development. -What truly personalized and relevant outreach looks like -Why data is the backbone of building profiles and personas, and how to use it correctly -How team selling concepts will take your prospecting to the next level and beyond Check out this slide deck by Brandon Redlinger, Director of Growth at Engagio, as he explains how to build the new Account Based Everything machine. Discover the marketer's CliffsNotes from Engagio's all-new Clear and Complete Guide to Account Based Sales Development and revisit highlights from the Clear and Complete Guide to Account Based Marketing. To download Engagio's Clear and Complete Guide to Account Based Sales Development and The Clear and Complete Guide to Account Based Marketing, visit Engagio.com/guide
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Engagio @ InsideView Open Lounge 2016 - ABM + ABSD = ABE
Engagio @ InsideView Open Lounge 2016 - ABM + ABSD = ABE

Engagio - Account Based Marketing + Account Based Sales Development = Account Based Everything