The New Play for Account Based Marketing and Sales

March 9, 2017
As much as people are talking about and embracing the idea of Account Based Marketing and Sales, there's a lot of waiting around to see what this actually looks like. In this session, Jon Miller, co-founder of Marketo and CEO of Engagio will answer: - What does it mean to be account based? - What does a coordinated Play really look like? - Who on my team needs to get involved and what actions does each team member take? - What are the key metrics for account based success? - What were the lessons learned from building the account based revenue engine at Engagio? Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide Learn more about Engagio at Engagio.com Twitter.com/Engagio Linkedin.com/Company/Engagio Facebook.com/Engagio
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