Calling New Plays in Sales and Marketing - Engagio

February 21, 2017 Brandon Redlinger
As much as people are talking about and embracing the idea of account-based marketing and sales there’s a lot of waiting around to see what this actually looks like. These slides answer: What does it mean to be account based? What does a coordinated play really look like? Who needs to get involved and what actions does each team member take? What are the key metrics for account-based success? What were the lessons learned from building the account-based revenue engine at Engagio?
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