Everywhere you turn, people are talking about account based strategies, but what does implementing this truly entail?
A successful account based strategy depends on coordinating personalized marketing and sales efforts to open doors and deepen engagement at specific accounts. These efforts are referred to as "plays". So what does a coordinated play look like? Who on my team needs to get involved? What actions does each team member take?
This SlideShare will answer these questions and show you how to draw up the right plays for your Account Based Sales and Marketing Playbook.
-The 5 essential elements of effective sales development outreach
-How to coordinate a multi-touch, multi-channel and multi-player campaign for your target accounts
-Our most effective sales development plays straight from our current playbook
-How to truly orchestrate human connection at scale
Download Engagio's ebook "How to Not Send Really Crappy Cold Emails" at Engagio.com/crappy-email-ebook
Learn more about Engagio at Engagio.com
About the Author
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.
Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.
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