ABM Campaign Checklist

Issue link: http://resources.engagio.com/i/918886

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1 Recommended: To-do items BEFORE running a campaign: Set clear goals (Learn how) Select accounts (Learn how) Map personas (Learn how) Align with sales & get buy-in (Learn how) Derive account insights (Learn how) Campaign Name: Date: To properly orchestrate an ABM campaign, there are a lot of moving parts. Sometimes, it can be a lot to keep track of, and it easy to overlook or skip simple steps. That's why we advocate for using checklists. Checklists help establish a clear strategy and a high standard of performance. That's why we've put together this ABM campaign checklist. Use this before you launch any of your ABM programs to ensure you don't forget any steps so you can set your team up for success. ABM Campaign Checklist

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