The Account-Based Marketing Framework

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THE ACCOUNTBASED MARKETING FRAMEWORK A research note providing a framework for a successful Account-Based Marketing strategy. RESEARCH NOTE These materials have been prepared by TOPO for the exclusive and individual use of our clients. Unauthorized reproduction is strictly prohibited. These materials contain valuable confidential and proprietary information belonging to TOPO and they may not be shared with any third party without the prior approval of TOPO. To learn how you can become a TOPO client, visit www.topohq.com. Tom Scearce, Sr. Analyst, Demand Generation Practice April 2016

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