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Mission 5: Using Intent and Fit for Full-Funnel ABM | Replay

Need to create predictable and repeatable growth? A data-driven approach can help! In this webinar featuring Everstring, RollWorks, and Engagio you'll understand how a data-driven ABM strategy can help you meet your pipeline and revenue goals for both new business and customers. We’ll discuss how data and account insights can be leveraged to help you run effective, personalized ABM programs.

Watch to discover how to:

  • Operationalize ABM with intent and fit data
  • Run ABM campaigns targeted at buyers throughout the customer lifecycle
  • Target and prioritize the accounts that matter

View the slides


About the Presenters

Matt Amundson
VP Marketing & Sales Development, Everstring

With more than twelve years of sales and marketing experience, Matt Amundson has held various positions with organizations like Red Bull, Marketo and Tibco. Matt was responsible for building out the initial Sales Development team at Marketo, helping lead the company to a billion dollar IPO. He then managed Sales Development, Inside Sales and Demand Generation functions in multiple divisions within Tibco including tibbr, Loyalty Lab, Tibco Engage and Spotfire leading to a 4.3 billion dollar acquisition. A frequent speaker, Matt has been a presenter at Dreamforce, SiriusDecisions, #FlipMyFunnel, LinkedIn and many more. Matt has also earned TOPO’s SDR Leader of the Year Award as well being named to the SLMA’s 40 Most Influential Sales and Marketing Professionals.

Jessica Cross
Manager, Demand Generation, RollWorks

Jessica runs digital and account based marketing for RollWorks, a division of AdRoll Group. Previous to AdRoll, Jessica worked at Fliptop (acquired by LinkedIn), DNN Software, and PowerReviews (acquired by Bazaarvoice). She holds a BA from the University of Michigan and an MBA from the University of San Francisco.

Brandon Redlinger
Director of Growth, Engagio

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.

Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world. You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn.

 


The Future of ABM Webinar Series

Check out our webinar series space flight program! This webinar is Mission 5 of the Future of ABM 5-part webinar series where we discuss the new trends shaping the future of ABM! This series features thought leaders who will help you stay ahead of the ABM curve and give you tips to enable the 1:1 reality. Click here to find out more about the series.

Brought to you by:

pardot logo engagio logo DemandGen Logo Everstring Logo G2Crowd Logo Influitive Logo pfl logo ReadyTalk logo Rollworks Logo Vidyard Logo

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Mission 5: Using Intent and Fit for Full-Funnel ABM | Slides
Mission 5: Using Intent and Fit for Full-Funnel ABM | Slides

In this presentation feat. Everstring, RollWorks, and Engagio you'll learn how a data-driven ABM strategy c...