Account based strategies have been all the rage in B2B sales and marketing over the last few years. Why? With the shortcomings of traditional, volume-based, lead-centric demand generation programs, there's a demand for a better approach. When you orchestrate your marketing, sales, and customer success efforts to land and expand your most valuable accounts, deal sizes are bigger, cycles are shorter, and more business closes.
TOPO, a leading B2B analyst firm, has released their report that provides organizations a complete framework to design, execute, and measure account-based strategy. Based on research from hundreds of account-based programs, the TOPO Account-Based Funnel gives a thorough look at the process, metrics, and organization required to successfully execute an account based program. This authoritative model equips you with everything you need to go from idea to execution.
About the Author
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.
Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.
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