The Marketing Orchestration Playbook

October 30, 2017

As more companies join the ABM revolution, they're beginning to realize that it's no longer about marketing automation, but rather marketing orchestration. Engagio's Marketing Orchestration Playbook is jam-packed with actionable advice, helpful perspective, and practical guidance to realize the value of account-based strategies.

Read this playbook to understand: 

  • What is Marketing Orchestration and How Can You Leverage It to Close Bigger Deals? 
  • The Roles and Responsibilities of a Marketing Orchestration Team
  • Marketing Orchestration Plays, Including 16 out-of-the-box ABM Plays
  • 3 Essential Components of a Marketing Orchestration Platform
  • And more! 

 

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