The Engagio PlayBook

February 20, 2017

To execute ABM you need to coordinate personalized Marketing, Sales, and Customer Success efforts to open doors and deepen engagement at target accounts. We call these efforts “Plays.”  

In The Engagio PlayBook, we reveal the exact Plays our Sales, Marketing and Customer Success teams run, complete with scripts, players, timing, templates, and directions. 

Examples of some of Plays:

Sales & Sales Development 

  • The Core Prospecting Play
  • The Door Opener Play
  • The Trigger Event Play

Marketing

  • The Live Event Play
  • The Upsell/Cross-Sell Play
  • The Customer Advocacy/Marketing Play 

Customer Success

  • The 90 Days From Renewal Play
  • The Declined Use Play
  • The Churn Prevention Play

Read today to learn how to coordinate Plays for your target accounts at scale!

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