Engagio's Clear and Complete Guide to Account Based Sales Development

November 10, 2016

Sales Development is a tough job, and it’s only getting tougher. It’s time to move beyond the hype:

  • Over-automation and ‘robo-spam’ are driving people to ignore your messages
  • Buying teams are getting larger and more complex
  • The number of prospecting channels is exploding

The answer to these challenges and more is Account Based Sales Development. ABSD is not just the engine of the Account Based Everything model that’s sweeping through B2B: it’s the engine of a kind of hyper-growth that very few companies have ever experienced.

The Clear & Complete Guide to Account Based Sales Development is your trusted guidebook for the ABSD Revolution.

You will discover how Account Based Sales Development really is better than the old garden variety sales development. For example, ABSD is:

  • Targeted – aimed at selected, named accounts, not huge, undifferentiated leads lists
  • Personalized – based on relevant, crafted conversations instead of standard, one-size-fits-all scripts
  • Multi-channel – maximizing reach by using all channels, not massive spamming campaigns
  • Integrated – a coordinated effort supported by the entire organization, not another silo
  • Strategic – with less emphasis on short-term calls-to-action such as demos and more on high-value engagements such as meetings to share insights or trends

Here is just some of what you’ll learn in our new ABSD Guide:

  • The Who, What and Where of Account Based Sales Development
  • The incredible power of Account Based Sales Development “Plays”
  • What truly personalized and relevant outreach looks like (hint: nothing like “robo-spam”)
  • The real role of data in building profiles and personas
  • Why “human email” is the must-have weapon in your sales development arsenal
  • How team selling concepts will take your prospecting to the next level and beyond

This guide could be the beginning of an exciting new phase of your career.

 

Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio

Previous eBook
The Engagio PlayBook
The Engagio PlayBook

The Engagio PlayBook reveals everything you need to know to design an Account Based Everything Playbook. We...

Next eBook
Getting Your Data Ready for Account Based Marketing  |  Engagio
Getting Your Data Ready for Account Based Marketing | Engagio

Successful Account Based Marketing starts with clean data and operations. Get this wrong and you’ll be cost...

×

Subscribe to the best Account Based Marketing Blog today!

First Name
Last Name
Company
Title
Country
Thank you!
Error - something went wrong!
×

Enter your info to view this content.

First Name
Last Name
Title
Company
CRM
Country
Thank you, enjoy!
Error - something went wrong!