It’s hard to find an article in marketing these days that doesn’t mention Account Based Marketing (ABM), Artificial Intelligence (AI), or Machine Learning (ML).
Why? Because many leaders believe these are the next big ideas that will change, and even revolutionize, the marketing industry. The smartest marketing executives are finding ways to adopt these big ideas into how they do business. More importantly, they’re getting results.
However, one of the most common questions we get is “where’s the overlap? How do you find the balance of automation and personalization?”
That’s the million dollar question. If answered correctly and leveraged right way, this is the difference between being the biggest cost center and the biggest revenue driver on your P&L.
If you’re not convinced yet, or if you need to sell someone else on your team of the power of ABM, AI, and ML, we’ve put together this gifographic to explain.
How are you leveraging ABM, AI and LM? Let us know in the comments below.
Embed the New Trends Amplify Your Marketing Strategy gifographic on your web site:
<a href=”http://www.engagio.com/new-trends-amplify-your-marketing-strategy”><img src=”https://www.engagio.com/wp-content/uploads/2017/10/Engagio-Gifographic_Top.gif” alt=”New Trends Amplify Your Marketing Strategy 1″ border=”0″ /><img src=”https://www.engagio.com/wp-content/uploads/2017/10/Engagio-Gifographic_Bottom.gif” alt=”New Trends Amplify Your Marketing Strategy 2″ border=”0″ /></a>
About the Author
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.Follow on Twitter More Content by Brandon Redlinger