×

Enter your name & email to view this content.

First Name
Last Name
Title
Thank you, enjoy!
Error - something went wrong!
   

The TOPO Account-Based Funnel

April 10, 2017 Brandon Redlinger

Account based strategies have been all the rage in B2B sales and marketing over the last few years. Why? With the shortcomings of traditional, volume-based, lead-centric demand generation programs, there's a demand for a better approach. When you orchestrate your marketing, sales, and customer success efforts to land and expand your most valuable accounts, deal sizes are bigger, cycles are shorter, and more business closes. 

TOPO, a leading B2B analyst firm, has released their report that provides organizations a complete framework to design, execute, and measure account-based strategy. Based on research from hundreds of account-based programs, the TOPO Account-Based Funnel gives a thorough look at the process, metrics, and organization required to successfully execute an account based program. This authoritative model equips you with everything you need to go from idea to execution. 

Previous eBook
How to Navigate Your Account Based Marketing Voyage – A Map
How to Navigate Your Account Based Marketing Voyage – A Map

Making the transition to an account based marketing strategy doesn't happen overnight. You must properly se...

Next eBook
How to Not Send Really Crappy Cold Emails
How to Not Send Really Crappy Cold Emails

In the age of sales acceleration & automation, you must balance technology with real human personalization....

×

Subscribe to the best Account Based Everything Blog today!

First Name
Thank you!
Error - something went wrong!