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The Marketing Orchestration Playbook

October 30, 2017 Brandon Redlinger

At Engagio, we've always believed that Account Based Marketing is the most important opportunity facing every B2B organization. As more companies join the ABM revolution, they're beginning to realize that it's no longer about marketing automation, but rather marketing orchestration.

Engagio's new Marketing Orchestration Playbook is jam-packed with actionable advice, helpful perspective, and practical guidance to realize the value of account-based strategies.

In this playbook, we’ll dive into how you can use Marketing Orchestration to execute a world-class Account Based Marketing strategy. We’ll provide examples of real plays you can use, today, to create engagement, measure impact, and land and expand new business at scale.

In this ebook, we'll cover: 

  • What is Marketing Orchestration and How Can You Leverage it to Close Bigger Deals? 
  • The Roles and Responsibilities of a Marketing Orchestration Team
  • Marketing Orchestration Plays, Including 16 out-of-the-box ABM Plays
  • 3 Essential Components of a Marketing Orchestration Platform
  • And more! 

 

About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

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