Reporting the effectiveness of your Account Based Marketing efforts to your board is always tough. It's never as easy as running a single report and pasting the numbers into our slide deck. However, we've made it as easy for you as we could. If you're an Engagio users, you will have access to all of this data within Engagio! If you're not using Engagio but still need to report ABM to your board, you may have to modify this slide with the information that you have.
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About the Author
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.Follow on Twitter More Content by Brandon Redlinger