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High Performance ABM Capabilities Benchmark Study Report

March 8, 2016

Table of Contents

  1. Introduction
  2. Executive Summary
  3. The ABM Capabilities Framework
  4. ABM Revenue Impact Segments
  5. Perceived Compliance with the Framework
  6. Maturity of Each ABM Framework Capability
    1. Account Selection
    2. Insights
    3. Content
    4. Orchestration
    5. Delivery
    6. Measurement
  7. Analyst Bottom Line
  8. About the ABM Consortium
  9. About Demand Metric
  10. Appendix – Survey Background
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