You’ve heard the hype: Account Based Marketing is rapidly becoming the next big thing in B2B marketing.
Now it’s time to move beyond the hype:
- How do you actually implement ABM in your organization?
- What are the best practices used by top companies?
- How can you best navigate the rough waters of change management?
The Clear & Complete Guide to Account Based Marketing is your guide to solving this problem.
For more on how to orchestrate your ABM programs, check out Engagio's Marketing Orchestration Playbook here.
About the Author
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.Follow on Twitter More Content by Brandon Redlinger