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The Clear and Complete Guide to ABM Analytics | Engagio

February 6, 2018 Brandon Redlinger

Download the comprehensive, 158-page Clear and Complete Guide to ABM Analytics for worksheets, checklists, examples, expert interviews, and other resources to help you implement ABM analytics today.

Read to discover:

  • Why ABM is important for B2B marketers and how ABM analytics differ
  • The most important metrics that you must track in B2B marketing
  • 5 steps to build an ABM analytics foundation
  • Why account journeys are better than lead funnels for ABM
  • The pros and cons of 7 attribution models for B2B marketing

About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

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