There are certain criteria that are essential for getting started with ABM, while other criteria are a “nice-to-haves.” Often, it’s hard to know which is which, especially when you’re relatively new to ABM. We put this Request for Proposal template together to make sure you don’t get stuck with the wrong technology for the job.
For more resources on making sure you buy the right ABM technology for you, visit the ABM Buyers Kit.
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About the Author
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.Follow on Twitter More Content by Brandon Redlinger