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The Clear and Complete Guide to Account Based Marketing for IBM

October 28, 2017

You’ve heard the hype: Account Based Marketing is rapidly becoming the next big thing in B2B marketing, and we're glad IBM is on the journey too! 

Now it’s time to move beyond the hype. Engagio's Clear & Complete Guide to Account Based Marketing is your guide to solving the toughest challenges that companies face when getting started with ABM.

In this guide, you'll discover answers to questions, like:

  • How do you actually implement ABM at IBM?
  • What are the best practices used by other top companies in IT?
  • How can we best navigate the rough waters of change management at an organization our size?
  • And much, much more.

If you have any questions along the way, reach out to Stephen Frapart at stephen@engagio.com, or your dedicated ABM expert at Engagio.

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