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2018 TOPO Account-Based Technology Report

July 16, 2018

The 2018 Account-Based Technology Report summarizes TOPO’s annual survey of over 150 marketing leaders at companies (large as well as high-growth B2B software/SaaS) that have adopted an Account-Based strategy. Download this report to understand the market trends driving all types of Account-Based technologies, from the basic level (technologies needed by every team implementing Account-Based) to the advanced (technologies that mature organizations may want to consider). For each category, this report reveals adoption trends, priorities, and satisfaction rates with Account-Based technologies. It also shows vendors’ market share and mindshare for each type of technology. Use it to help select the right ABM platform for your organization!

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