Recognizing that AtScale had a gap inside their existing marketing technologies, Gonzalo Mannucci, Senior Director of Marketing, began looking into Account Based Marketing tools. Gonzalo needed it to support the company’s strategy and complement the tools they already had in place. He needed a tool that both the Sales and Marketing teams could use to make important decisions at the account level.
Engagio checked all the boxes for AtScale. Gonzalo was even more pleased with the onboarding process, as the seamless integration took under 3 hours and produced immediate, measurable and tangible results.
Engagio Analytics has enabled the AtScale team to understand if they are investing in the right set of marketing programs and campaigns – the ones that will ultimately drive response and conversion. Reach within their target accounts went from 50% to 80%. Penetration went from 25% to 40% and engagement at their Target accounts went from 20% to 46% – all in a span of 2 quarters.
When it came time to roll out Engagio PlayMaker, the 1-hour onboarding and training from the Engagio Customer Success team did not disappoint AtScale's ADR Team. The very first play they ran generated an opportunity. Now, the ADMs have 2x their output on their generation of new plays.
AtScale recommends Engagio to any company that is looking to take an account-based approach. They recommend implementing Engagio before any other ABM investments!
About the Author
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.Follow on Twitter More Content by Brandon Redlinger