Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

  • Engagio Announces ABM Automation to Help B2B Marketers Scale Account-Based Programs

    Engagio Announces ABM Automation to Help B2B Marketers Scale Account-Based Programs

    The industry’s first solution to automate ABM actions at the account level as well as the lead level, combining the best ABM insights with real-time action. SAN MATEO, CA — September 18, 2018 —...

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  • How Can Reps Improve Their Writing Skills?

    How Can Reps Improve Their Writing Skills?

    Reps spend hours each week working on giving demos, overcoming objections, and closing deals. But there’s one skill that is more important than ever before, yet few reps spend the time to improve:...

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  • The Power of Persuasion: 3 Psychology Principles for B2B Marketers

    The Power of Persuasion: 3 Psychology Principles for B2B Marketers

    We only buy products and services from people and companies we trust. However, in today’s marketing-flooded and sales-saturated society, people have an inherent fear of being sold. We’ve all been...

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  • Why is Intent Data Important and How Can You Use it?

    Why is Intent Data Important and How Can You Use it?

    B2B marketing often feels like shooting blindfolded – you’re sending cold email upon cold email and seeing if anything hits the target. The best thing you can hope for is a prospect responds to a...

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  • 4 Biggest ABM Myths Dispelled

    4 Biggest ABM Myths Dispelled

    Passing knowledge from person to person and family to family has played an essential role in society. The study of myths began in ancient Greece and Rome. They were crucial in passing on culture...

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  • Is ABM the Right Go-To-Market Strategy for Your Business?

    Is ABM the Right Go-To-Market Strategy for Your Business?

    There is no one-size-fits-all diet that will work for everyone. There is no silver bullet workout routine that will work for everyone. And there is no one right go-to-market strategy that will...

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  • ABM Expert Guide to Measuring, Testing and Reporting Engagement Data

    ABM Expert Guide to Measuring, Testing and Reporting Engagement Data

    “Engagement” is a term in ABM that’s being thrown around loosely these days. What does engagement actually mean? What does engagement actually look like? Most importantly, what can we actually do...

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  • What are MQAs and Should They Replace MQLs?

    What are MQAs and Should They Replace MQLs?

    These days, marketers live and die by metrics, and one metric on the top of every marketer’s mind is the Marketing Qualified Lead (MQL). However, when we transition from traditional marketing to...

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  • Executives – The Time is Right for ABM

    Executives – The Time is Right for ABM

    Companies have recognized that traditional inbound marketing programs (and even the marketing automation tools that support them) were designed primarily for a certain kind of deal – high...

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  • How do you balance the art and science of delivering a personal, relevant message?

    How do you balance the art and science of delivering a personal, relevant message?

    Marketing has traditionally been viewed as the arts and crafts department. It was a right-brain activity reserved for the Don Drapers of the world who spent their days treating clients to a round...

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  • How Do You Balance Quality and Quantity in Content Marketing?

    How Do You Balance Quality and Quantity in Content Marketing?

    The yin-yang is widely recognized as a symbol of duality. It represents how seemingly opposite forces are interconnected, and even complementary. You can find this duality everywhere you look in...

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  • Engagio Named to JMP Securities 2018 Hot 100 List of Privately Held Software Companies

    Engagio Named to JMP Securities 2018 Hot 100 List of Privately Held Software Companies

    For the second consecutive year, Engagio is Named to the Prestigious ‘Hot 100’ List with Continued Strong Customer Growth and Increasing Industry Momentum. SAN MATEO, CA — August 6, 2018 —...

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  • How Do You Leverage Content To Engage Your Target Accounts?

    How Do You Leverage Content To Engage Your Target Accounts?

    Content marketing and ABM are often seen as opposing strategies. Content marketing is designed to attract as much inbound interest as possible, while ABM is designed to proactively go outbound to...

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  • Behind the Brilliance with Megan Lueders, CMO of Zenoss

    Behind the Brilliance with Megan Lueders, CMO of Zenoss

    In late 2016, I was on a panel with Megan Lueders at the MarTech Conference. Once we hit the topic of “how to start ABM,” the entire room lit up with questions. I was blown away by Megan’s...

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  • How do you build the right tech stack for your ABM programs?

    How do you build the right tech stack for your ABM programs?

    Technology is evolving faster than ever, allowing marketers to do more things than ever thought possible. It’s also an area that draws a lot of attention. After all, who doesn’t love talking...

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  • How Do You Make Great Marketing Dashboards?

    How Do You Make Great Marketing Dashboards?

    A modern marketer today is continuously barraged with data, from analytics to KPIs to metrics. There’s no shortage of data, but we’re not always able to ingest the data we’ve given. That’s where...

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  • An Overview of the State of Account Based Marketing

    An Overview of the State of Account Based Marketing

    In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report....

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  • What is one thing you would change about the sales development community?

    What is one thing you would change about the sales development community?

    Sales development is a key component in ABM, and Trish Bertuzzi is one of the leading practitioners in sales development. In fact, she wrote the book on it, which I highly recommend. In today’s...

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  • The Right Way to Onboard, Train, and Coach your SDRs

    The Right Way to Onboard, Train, and Coach your SDRs

    In Account Based Sales Development (ABSD), growing and managing your SDR team is as important to success as figuring out who to call, and what to say. These individuals are the front lines of...

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  • How can Sales and Marketing work together to create a dream team?

    How can Sales and Marketing work together to create a dream team?

    Your revenue engine works best when Sales and Marketing are working in lockstep, yet for many organizations, this is just a dream. Their tools, tactics, metrics and mindsets get in the way of...

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