Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

  • The Importance of Multi-Channel ABM

    The Importance of Multi-Channel ABM

    Traditionally, marketing meant placing a 30-second commercial on TV. Later, it meant blasting leads in your database with HTML emails. In today’s evolving B2B landscape where attention is...

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  • Return on Serendipity: Telling A Data Story

    Return on Serendipity: Telling A Data Story

    ABM Analytics Expert Interview with Matt Heinz, President of Heinz Marketing “Getting into B2B marketing was a giant mistake,” quips Matt Heinz. At least, that’s what someone could say of a...

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  • Top Takeaways from the ABM Next Level Experience 2018

    Top Takeaways from the ABM Next Level Experience 2018

    This year rather than attending #MKTGNation Summit, Engagio took over Tabletop Tap House for an unforgettable ABM Next Level Experience. It was two action-packed days of ABM education, networking...

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  • Behind the Brilliance: The Mind of a Marketer with Evy Wilkins

    Behind the Brilliance: The Mind of a Marketer with Evy Wilkins

    This year on Pi Day (3.14.15), Engagio celebrated three years of living and breathing our core values with a day focused on our culture. One of our core values is helping our customers succeed,...

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  • 7 Ways to Find Contacts for Your Target Accounts in ABM

    7 Ways to Find Contacts for Your Target Accounts in ABM

    According to ancient Greek legend, there was a general who buried a large treasure in his tent when he was defeated in battle in 477 BC. When the conquering general and his troops could not find...

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  • How to Get Up and Running With an ABM Pilot Program

    How to Get Up and Running With an ABM Pilot Program

    One of the biggest hurdles holding organizations from starting ABM is uncertainty. Despite all of the empirical evidence, they’re uncertain about the resources it will take; they’re uncertain...

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  • How to Use Intent Data in Account Based Marketing

    How to Use Intent Data in Account Based Marketing

    For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to...

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  • How Marketing Leaders of the Future Are Sowing the Seeds of Success Today with ABM

    How Marketing Leaders of the Future Are Sowing the Seeds of Success Today with ABM

    At Engagio, we’ve always believed that ABM is the single most important opportunity facing B2B organization today. As more modern teams embrace modern Marketing and join the revolution, they’re...

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  • The Complete Checklist for Building an ABM Foundation

    The Complete Checklist for Building an ABM Foundation

    Good Account Based Marketing doesn’t just happen. B2B marketers must first build a solid foundation to support their teams in an account-based world. As Harvard Business Review explains, “Only...

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  • 10 Books to Make You a Better Marketer

    10 Books to Make You a Better Marketer

    If I were to challenge you to name 10 highly successful people who don’t read, you’d be strapped – nearly all are voracious readers. Ask Warren Buffett, Elon Musk, Peter Thiel, Mark Cuban, and...

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  • Behind the Brilliance: The Mind of A Marketer with Rebecah Wiegardt

    Behind the Brilliance: The Mind of A Marketer with Rebecah Wiegardt

    Though ABM may not be a new idea, we can all agree that it’s still in its infancy. Every day, new idea, new vendors and new stories about ABM are coming out. At Engagio, we are privileged to work...

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  • The Engagio Culture Code: The Journey to Year 3 and Lessons Learned

    The Engagio Culture Code: The Journey to Year 3 and Lessons Learned

    A tray slips from a waiter’s hand, sending the water glasses hurling towards the floor, shattering. The entire restaurant comes to a screeching halt. Heads turn. The tension is palpable. Danny...

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  • ABM Analytics Breakdown #3: Analytics and Account Journeys  |  Engagio

    ABM Analytics Breakdown #3: Analytics and Account Journeys | Engagio

    In this webinar with Brandon Redlinger, Director of Growth at Engagio, we’re redefining the B2B marketing funnel and mapping account journeys.

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  • ABM Analytics Breakdown #3: Analytics and Account Journeys  |  Engagio15:49

    ABM Analytics Breakdown #3: Analytics and Account Journeys | Engagio

    In this webinar with Brandon Redlinger, Director of Growth at Engagio, we’re redefining the B2B marketing funnel and mapping account journeys.

    Watch Video
  • Questions to Ask Before Getting Started with ABM  |  Engagio

    Questions to Ask Before Getting Started with ABM | Engagio

    Use this worksheet to help you answer important questions and get your ducks in a row before implementing ABM analytics and attribution models.

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  • ABM Analytics Breakdown #2 – ABM Foundation: Moving from MQLs to MQAs19:11

    ABM Analytics Breakdown #2 – ABM Foundation: Moving from MQLs to MQAs

    Demand gen has long relied on MQLs to designate leads worthy to pass to Sales. But ABM is account-centric, which means we need different metrics. It's time to move to Marketing Qualified Accounts.

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  • ABM Analytics Breakdown #2 – ABM Foundation: Moving from MQLs to MQAs

    ABM Analytics Breakdown #2 – ABM Foundation: Moving from MQLs to MQAs

    Demand gen has long relied on MQLs to designate leads worthy to pass to Sales. But ABM is account-centric, which means we need different metrics. It's time to move to Marketing Qualified Accounts.

    View Presentation
  • A Simple and Effective Framework for ABM Measurement and Attribution

    A Simple and Effective Framework for ABM Measurement and Attribution

    If you’ve been following the Engagio blog, you know that ABM metrics are different than traditional demand gen metrics. By definition, lead-based metrics are insufficient for ABM because the...

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  • How to Choose the Right Number of Target Accounts Per Rep

    How to Choose the Right Number of Target Accounts Per Rep

    When determining who you’ll target in your Account Based Marketing program, an important decision is how many accounts you should be targeting within each tier of your program. As we’ve explained...

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  • ABM Analytics Breakdown Session #1: ABM Measurement: The New Metrics for Account-Based Strategies  |  Engagio

    ABM Analytics Breakdown Session #1: ABM Measurement: The New Metrics for Account-Based Strategies | Engagio

    Measurement & metrics are critical in any facet of marketing, and ABM is no different. However, traditional demand generation metrics aren’t enough. Here's how to measure ABM.

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