Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

  • What is one thing you would change about the sales development community?

    What is one thing you would change about the sales development community?

    Sales development is a key component in ABM, and Trish Bertuzzi is one of the leading practitioners in sales development. In fact, she wrote the book on it, which I highly recommend. In today’s...

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  • The Right Way to Onboard, Train, and Coach your SDRs

    The Right Way to Onboard, Train, and Coach your SDRs

    In Account Based Sales Development (ABSD), growing and managing your SDR team is as important to success as figuring out who to call, and what to say. These individuals are the front lines of...

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  • How can Sales and Marketing work together to create a dream team?

    How can Sales and Marketing work together to create a dream team?

    Your revenue engine works best when Sales and Marketing are working in lockstep, yet for many organizations, this is just a dream. Their tools, tactics, metrics and mindsets get in the way of...

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  • The B2B Marketer’s Dictionary: Terms and Definitions You Need to Know

    The B2B Marketer’s Dictionary: Terms and Definitions You Need to Know

    In the rapidly evolving marketing landscape, new terms, buzzwords and acronyms are popping up constantly. Sometimes, it’s hard to keep pace. That’s why we’ve assembled a comprehensive list of...

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  • What’s the best account-based success story you’ve seen recently?

    What’s the best account-based success story you’ve seen recently?

    How can one kid – a millennial with a backwards hat and his feet kicked up on the table during a Sales meeting – be the glue that holds the revenue team together? I asked Craig Rosenberg “What’s...

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  • Top 10 ABM Blog Posts from the First Half of 2018

    Top 10 ABM Blog Posts from the First Half of 2018

    Every day, someone somewhere is publishing a mediocre blog post pertaining to ABM. Look no further than your LinkedIn or Twitter feed for proof. It’s increasingly difficult to separate the signal...

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  • How can reps stand out and have meaningful conversations with people at their target accounts?

    How can reps stand out and have meaningful conversations with people at their target accounts?

    With marketing automation, sales automation, social selling, direct mail, and all the other marketing channels, it’s hard to stand out and get the attention of your buyers. In today’s vlog, I...

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  • How B2B Marketers Can Leverage the Art of Storytelling to Engage Buyers

    How B2B Marketers Can Leverage the Art of Storytelling to Engage Buyers

    Matthew comes from a lineage of toy store owners. In the early days, they sold not just toys, but many different things: buttons, pots and pans, trinkets – similar to a variety store. They simply...

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  • Top 10 Tips for Building Effective ABM Plays

    Top 10 Tips for Building Effective ABM Plays

    So, you’ve been asked to build plays for your ABM campaign. Now what? An Account Based strategy requires coordinating personalized Marketing, Sales, and Customer Success efforts to open doors and...

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  • Why Don’t Marketers Have Sales Goals?

    Why Don’t Marketers Have Sales Goals?

    In an age where the number of retweets, likes, website traffic and other vanity metrics are losing their luster (and rightfully so), new metrics are emerging for B2B marketers, such as MQAs and...

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  • Is Account Based Sales Development Right For Your Business?

    Is Account Based Sales Development Right For Your Business?

    Account Based Sales Development (ABSD) is a huge step forward for the world of sales development. When the right sales development teams adopt the broader account-based strategy, they’re seeing...

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  • Cleansing and Enriching Your Contact Records for a Pristine ABM Program

    Cleansing and Enriching Your Contact Records for a Pristine ABM Program

    In ABM, there’s ample focus on selecting target accounts but not enough focus on good contact data. Clean, accurate and current contact data is the lifeblood of every ABM program. In fact, it’s...

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  • What’s One Fundamental Thing About B2B Sales and Marketing That You Would Fix?

    What’s One Fundamental Thing About B2B Sales and Marketing That You Would Fix?

    For today’s Friday vlog, I want to share a quick video that will forever change the way you think about your relationship with customers. I asked my good friend Katie Martell “What’s one...

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  • MQAs: Learning From The Mistakes of The Past

    MQAs: Learning From The Mistakes of The Past

    For many organizations, Marketing doesn’t produce enough Marketing Qualified Accounts (MQAs) to feed Sales. Should they lower MQA standards to increase volume, or compromise volume to retain MQA...

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  • What Have We Learned in the Last Few Years About ABM, and How Can We Apply that Going Forward?

    What Have We Learned in the Last Few Years About ABM, and How Can We Apply that Going Forward?

    Craig Rosenberg stopped by Engagio HQ last week for a quick chat about ABM. I always learn something new talking with Craig, so I decided to record our conversation. In fact, I may even start...

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  • Behind the Brilliance: The Mind of a Marketer with Erik Archer Smith

    Behind the Brilliance: The Mind of a Marketer with Erik Archer Smith

    I met Erik at a Marketing Operations Cross Company Alliance (MOCCA) event, which was an immediate indication that he knew his stuff. Amidst the cocktails and hors d’oeuvres, some of the sharpest...

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  • The Importance of Multi-Channel ABM

    The Importance of Multi-Channel ABM

    Traditionally, marketing meant placing a 30-second commercial on TV. Later, it meant blasting leads in your database with HTML emails. In today’s evolving B2B landscape where attention is...

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  • Return on Serendipity: Telling A Data Story

    Return on Serendipity: Telling A Data Story

    ABM Analytics Expert Interview with Matt Heinz, President of Heinz Marketing “Getting into B2B marketing was a giant mistake,” quips Matt Heinz. At least, that’s what someone could say of a...

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  • Top Takeaways from the ABM Next Level Experience 2018

    Top Takeaways from the ABM Next Level Experience 2018

    This year rather than attending #MKTGNation Summit, Engagio took over Tabletop Tap House for an unforgettable ABM Next Level Experience. It was two action-packed days of ABM education, networking...

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  • Behind the Brilliance: The Mind of a Marketer with Evy Wilkins

    Behind the Brilliance: The Mind of a Marketer with Evy Wilkins

    This year on Pi Day (3.14.15), Engagio celebrated three years of living and breathing our core values with a day focused on our culture. One of our core values is helping our customers succeed,...

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