Engagio's Account Based Everything Market Map

August 9, 2016

Ready to get started with account based everything? There are a lot of great brands, products, and services available to help you get started. Our account based everything Market Map, below, identifies vendors for each of the account based activities.

Who: Selection
Identify and prioritize target accounts, align on resources by Tier 1, 2 and 3.​

  • Data Vendors
  • Predictive
  • Intent & Technographics

What: Insights
Understand what is relevant and resonant at an account (triggers, priorities, etc.).

  • Insight
  • Content Customization

Where: Interactions
Manage 1:1 account-specific interactions in channel—events, outbound, digital (ads, web).

  • Ads
  • Website
  • Human Email
  • Direct/Physical
  • Phone/Dialer
  • Events
  • Other
  • Social

Orchestration
Synchronize Interactions into coordinated Plays

Infrastructure
Lead to Account match (L2A); Routing; ABM Analytics

  • Account Planning
  • CRM

 

 

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