Calling New Plays in Sales and Marketing - Engagio

February 21, 2017 Brandon Redlinger
As much as people are talking about and embracing the idea of account-based marketing and sales there’s a lot of waiting around to see what this actually looks like. These slides answer: What does it mean to be account based? What does a coordinated play really look like? Who needs to get involved and what actions does each team member take? What are the key metrics for account-based success? What were the lessons learned from building the account-based revenue engine at Engagio?

About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

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