If you’re concerned about missing the Account- Based Marketing (ABM) boat, don’t despair. It turns out Account-Based Everything (ABE) is literally where that ship is headed. This ebook is a high-level guide to understanding what it takes to get your organization aligned around ABE and overcome common buyer objections.
About the Author
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.
Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.