The world of marketing is evolving quicker than ever, and companies that are deploying Account Based Marketing are reaping the biggest rewards. ABM is not just a buzzword, it’s a real strategy that delivers big results.
Whether you’re just starting to formulate ABM or have been running campaigns successfully, you’ll want to take a closer look at the fundamental pieces of your ABM program that can make or break your efforts. Get these wrong, and it will be a constant uphill battle. Get these right, and you’ll be the hero at your company.
-How to balance inbound marketing with outbound tactics
-The 5 metrics for measuring your Account Based Marketing progress
-How to use data to select and tier your target accounts the right way
-The easiest way to transition from being lead-focused to account-focused
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide