Account Based Marketing means taking a different approach with both strategy and tactics. But it also requires measuring your performance in different ways. How do you know your ABM programs are succeeding? What should you be measuring progress against? And what are the three or four metrics that you should pay attention to above all else? We’ll explore these measurement issues and give practical advice on how to understand your ABM performance.
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.
Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.