×

Enter your info to view this content.

First Name
Last Name
Title
Company
CRM
Country
By filling out this form, you are agreeing to our Privacy Policy.
Thank you, enjoy!
Error - something went wrong!

ABM Analytics Super Bowl 3: Align Sales & Marketing on Account Selection & Measurement

February 1, 2018 Brandon Redlinger

Do you have a rock-solid understanding of your Total Addressable Market (TAM)? How can you measure your ABM progress without it? During this session Tracy Eiler, CMO at InsideView, will discuss actionable and specific ways to set up your ABM program for success.

Complete your TAM analysis, select the right accounts for your primary and “bench” account program, and learn how to align sales and marketing teams to drive toward the same success metrics.

Attendees will be equipped to:

  • Create a complete Total Addressable Market analysis and select your best accounts
  • Identify account coverage gaps through whitespace analysis
  • Measure ABM success through coverage-based metrics

View all slides and replays from the ABM Analytics Super Bowl.

About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

Follow on Twitter More Content by Brandon Redlinger
Previous Video
ABM Analytics Super Bowl 2: Succeeding with ABM –Targeting & Reaching the Right Accounts and Contacts
ABM Analytics Super Bowl 2: Succeeding with ABM –Targeting & Reaching the Right Accounts and Contacts

If you're not going after the right accounts to begin with, your ABM strategy will fall flat. Learn the im...

Next Video
ABM Analytics Super Bowl 4: Honesty – Laying the Foundation of ABM Through Benchmarking
ABM Analytics Super Bowl 4: Honesty – Laying the Foundation of ABM Through Benchmarking

We would explore the key measures you need to establish a benchmark prior to embarking on an ABM Pilot. If ...

×

Subscribe to the best Account Based Marketing Blog today!

First Name
Last Name
Company
Title
Country
By filling out this form, you agree to our Privacy Policy.
Thank you!
Error - something went wrong!