Before starting your ABM program and putting together attribution models, you have to decide if it’s the right type of reporting for you. You must ensure you’re optimizing marketing spend. You must determine which target markets are most profitable. You must ensure you have the right technology to support ABM.
Use this worksheet to help get your ducks in a row before implementing ABM analytics and attribution models.
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.
Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.