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From Prospect to Customer: Maximize Lifetime Value with Account Based Marketing | Engagio

November 11, 2017 Brandon Redlinger

These days, everyone is talking about Account Based Marketing. However, there are a few big myths that could be holding you back from seeing success and leveraging ABM to its fullest. First, ABM doesn’t have to be a massive undertaking. In fact, you can get up and running pretty quickly. Second, ABM is for all stages of the Customer Journey, including post-sale. Join this session with Heidi Bullock, CMO of Engagio, to see real-world examples and proven ABM secrets they use to land and expand target accounts at scale.

Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide


Learn more about Engagio at Engagio.com

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About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

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Previous Presentation
The Secret Sauce for ABM: Maximizing New Business & Lifetime Value  |  Engagio
The Secret Sauce for ABM: Maximizing New Business & Lifetime Value | Engagio

You've heard the hype: ABM is rapidly becoming the next big thing in B2B marketing. Now it's time to move b...

Next Presentation
Top CXOs on What Works and What Doesn't in Account Based Marketing  |  Engagio
Top CXOs on What Works and What Doesn't in Account Based Marketing | Engagio

Join us for the follow-on to Dreamforce 2016's most popular ABM session! ABM continues to transform how we ...

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