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How to Measure ABM from Start to Success | Engagio

October 26, 2017 Brandon Redlinger
Even though there is a ton of interest in running ABM campaigns, there are still obstacles that can hinder performance. In addition to account selection and messaging, the biggest obstacle is often accurate campaign measurement. It's important to remember that without effective measurement set up at campaign deployment, true business impact will be nearly impossible to understand. We cover: -How to calculate the ROI an ABM campaign can give your specific company -How to effectively adjust your ABM campaigns on the fly -The attribution models most effective at measuring ABM success and more! Download the new ebook "How to Measure ABM from Start to Success" at engagio.com/measure-abm Learn more about Engagio at Engagio.com Twitter.com/Engagio Linkedin.com/Company/Engagio Facebook.com/Engagio

About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

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