Just because you’ve identified your target accounts doesn’t mean you are done! If you don’t have the key personas, right contacts, and accurate information to engage with them, your ABM strategy will never get off the ground.
In this slide deck with DiscoverOrg and Engagio, learn how to map out a successful contact acquisition and engagement strategy.
-Where to find the freshest contacts
-How to map contacts to accounts for full visibility
-Tricks to keep contact data clean
-How to build out personas for each of your key stakeholders
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
About the Author
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.
Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.