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ABM Grand Slam 2: Finding the Right People at Your Target Accounts

July 27, 2017 Brandon Redlinger

Just because you’ve identified your target accounts doesn’t mean you are done! If you don’t have the key personas, right contacts, and accurate information to engage with them, your ABM strategy will never get off the ground. In this slide deck with DiscoverOrg and Engagio, learn how to map out a successful contact acquisition and engagement strategy.

You’ll discover:

  • Where to find the freshest contacts
  • How to map contacts to accounts for full visibility
  • Tricks to keep contact data clean
  • How to build out personas for each of your key stakeholders
  • And more!

View the recording here.


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ABM Grand Slam 2: Finding the Right People at Your Target Accounts
ABM Grand Slam 2: Finding the Right People at Your Target Accounts

For successful ABM, you need key personas, right contacts, and accurate information to engage with them. Di...

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Simple and Effective ABM: Proven Strategies for Success in High Value Accounts
Simple and Effective ABM: Proven Strategies for Success in High Value Accounts

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