Great Account Based Marketing requires great technology. Today’s savvy marketers need sophisticated marketing solutions for efficiency and scale as well as to make data-driven decisions. With so many available choices, selecting the right technology can be difficult and overwhelming. In this presentation featuring DemandGen and Engagio they'll share a strategic framework for deciding what systems you need for successful ABM.
- What types of technologies should be used for ABM
- How to build the right martech stack for today as well as for in the future
- How to select the right marketing tools for easy integration and ROI
About the Presenters
For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
Founder & CEO, Engagio
Jon is a marketing entrepreneur and thought leader. Prior to his role as CEO and co-founder of Engagio, Jon was a co-founder at Marketo, a leader in marketing automation that went public in 2013 and was sold to Vista Equity for $1.8B. He is a speaker and writer about marketing best practices, and is the author of multiple marketing books including the Clear and Complete Guide to Account Based Marketing; the Clear and Complete Guide to Account Based Sales Development; and Marketo’s Definitive Guide to Marketing Automation. In 2016, B2B Marketing named Jon one of the 10 Most Influential Tech Marketers in the world. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
The Future of ABM Webinar Series
Join our webinar series space flight program! This webinar is Mission 2 of the Future of ABM 5-part webinar series where we are discussing the new trends shaping the future of ABM! This series features thought leaders who will help you stay ahead of the ABM curve and give you tips to enable the 1:1 reality. Click here to register and find out more about the series.
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