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The Clear and Complete Guide to ABM Analytics

February 6, 2018

Download the comprehensive, 158-page Clear and Complete Guide to ABM Analytics for worksheets, checklists, examples, expert interviews, and other resources to help you implement ABM analytics today.

Read to discover:

  • Why ABM is important for B2B marketers and how ABM analytics differ
  • The most important metrics that you must track in B2B marketing
  • 5 steps to build an ABM analytics foundation
  • Why account journeys are better than lead funnels for ABM
  • The pros and cons of 7 attribution models for B2B marketing
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