×

Enter your info to view this content.

First Name
Last Name
Title
Company
CRM
Country
Opt in to future marketing communications
Opt in to future marketing communications
By filling out this form, you are agreeing to our Privacy Policy.
Thank you, enjoy!
Error - something went wrong!
   

Account Based Marketing Metrics | Engagio

September 17, 2017

Metrics are crucial for all marketers, and the rise of ABM demands a new way of thinking about measuring success. While leads and opportunities are important and necessary, they are not enough for ABM.

You’re likely familiar with the traditional demand generation metrics that are lead-centric and volume-based. The goal is to generate a large quantity of leads and efficiently pass them through each funnel stage.

However, in many B2B organizations, this model falls short. With the rise of account-based models and account-centric thinking, there’s a need to rethink how to measure results.

The new metrics of ABM are: 

  1. Coverage 
  2. Awareness
  3. Engagement 
  4. Reach 
  5. Impact

In this ebook, we take a deep dive into each and reveal how you can measure the new metrics of ABM.


Learn more about Engagio at Engagio.com

Connect with us on social:
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio

Previous Video
Simple and Effective ABM: Proven Strategies for Success in High Value Accounts
Simple and Effective ABM: Proven Strategies for Success in High Value Accounts

ABM is a great strategy if you have a complex deal cycles, multiple buyers, and are focused on high-value a...

Next Presentation
Simple and Effective ABM: Proven Strategies for Success in High Value Accounts
Simple and Effective ABM: Proven Strategies for Success in High Value Accounts

ABM is a great strategy if you have a complex deal cycles, multiple buyers, and are focused on high-value a...

×

Subscribe to the best Account Based Marketing Blog today!

First Name
Last Name
Company
Title
Country
Opt in to future marketing communications
Opt in to future marketing communications
By filling out this form, you agree to our Privacy Policy.
Thank you!
Error - something went wrong!