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Account Based Content: 4 Ways To Personalize the Buying Experience at Scale Replay | Engagio

June 14, 2018

Personalization at scale has always been the holy grail of ABM content, but how can you start to execute that today? In this presentation, we'll cover how you can strike the right balance of these two key tenets of B2B marketing that are seemingly at odds. Join Brandon Redlinger, Director of Growth at Engagio, to get an inside look at how we execute ABM content. 

View the presentation to discover: 

  • What kind of content is right for ABM? 
  • How to determine the right amount of customization? 
  • Hacks for personalized content at scale 
  • 5-point checklist for B2B marketing content creation 
  • How to deliver your content to your target accounts 

View the slide deck here

Previous Presentation
Account Based Content: 4 Ways To Personalize the Buying Experience at Scale Slides  |  Engagio
Account Based Content: 4 Ways To Personalize the Buying Experience at Scale Slides | Engagio

Personalization at scale has always been the holy grail of ABM content, but how can you start to execute th...

Next Presentation
Account-Based Analytics: A Foundation for Success  |  Engagio
Account-Based Analytics: A Foundation for Success | Engagio

Account-Based Analytics: A Foundation for Success with Charm Bianchini, global demand gen at Engagio.

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