Measurement and metrics are critical in any facet of marketing, and Account Based Marketing is no different. However, traditional demand generation metrics aren’t enough. The rise of Account Based Marketing demands new ways of measuring and analyzing your marketing programs. While leads-based are important metrics, they are not sufficient to measure account-based strategies.
In this webinar with Heidi Bullock, CMO of Engagio, we’re breaking down the new metrics. You’ll discover:
3 new metrics for Account Based Marketing
The steps to measuring the engagement of your high-value accounts
How to analyze data and deliver actionable account insights to your sales team
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.
Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.