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ABM Analytics Breakdown #2 – ABM Foundation: Moving from MQLs to MQAs

March 7, 2018 Brandon Redlinger

In traditional demand generation, companies have long used Marketing Qualified Leads (MQLs) to designate leads they consider worthy of sales. But ABM is account-centric, not lead-centric which means we need different metrics to measure account-based strategies.

Join Charm Bianchini, Head of Global Demand Gen at Engagio, as she breaks down how to make the transition from measuring the behavior of individuals to measuring account engagement. You’ll discover:

  • Why companies need to move from MQLs to MQAs – Marketing-Qualified Accounts
  • How to get started with MQAs in your organization
  • Easy ways to make account-based information actionable

View the replay of this presentation.

Download Engagio's new Clear and Complete Guide to ABM Analytics.


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About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

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Previous Video
ABM Analytics Breakdown #2 – ABM Foundation: Moving from MQLs to MQAs
ABM Analytics Breakdown #2 – ABM Foundation: Moving from MQLs to MQAs

Demand gen has long relied on MQLs to designate leads worthy to pass to Sales. But ABM is account-centric, ...

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ABM Analytics Breakdown Session #1: ABM Measurement: The New Metrics for Account-Based Strategies  |  Engagio
ABM Analytics Breakdown Session #1: ABM Measurement: The New Metrics for Account-Based Strategies | Engagio

Measurement & metrics are critical in any facet of marketing, and ABM is no different. However, traditional...

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